Melbourne Law Studio (“we,” “our,” or “us”) is committed to safeguarding the privacy of our clients, website visitors, and users of our services. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information in compliance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles.

For any questions or more information, please contact us at admin@melbournelawstudio.com.au.

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1. Information Collection

We may collect a range of information from you, including:

• ‍Personal Information: Such as your name, address, email address, phone number, and other identifying information.‍
• Transactional Information: Related to any purchases or transactions with us.‍
• Sensitive Information: Pertaining to legal services provided, with your consent and in strict confidence.

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2. How We Use Your Information

Your information is collected and used for the following purposes:

• To provide legal services and maintain client records.
• To communicate with you, respond to inquiries, and provide relevant updates.
• For internal record-keeping and administrative purposes.
• For marketing purposes, including but not limited to newsletters and promotions (with your consent).
• To analyse and improve our website, products, and services.

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3. Third-Party Services

We use several third-party services to enhance the functionality of our website and improve our services. We may share anonymized or aggregated information with these parties but ensure that your personal information is secure and used only as described in this Privacy Policy.

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A. Google Analytics

We use Google Analytics to monitor and analyze website traffic, enabling us to improve user experience and website performance. This service may collect anonymous data on website activity, including pages visited, duration of visits, and interactions.

• ‍Information Collected: Browser information, IP address, device information, and website usage data.‍
• Purpose: To analyse website trends, track visitor demographics, and optimise content.‍
• Google Analytics Privacy Policy: Google Analytics Privacy Policy

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B. Google Ads

We utilise Google Ads for advertising and marketing purposes, allowing us to reach a broader audience. Google Ads may collect information on website interactions and visitor behaviour to serve relevant advertisements.

• ‍Information Collected: Cookies, unique identifiers, and website interaction data.‍
• Purpose: To tailor ads based on user behaviour and interests, measure ad performance, and optimise our marketing strategy.‍
• Google Ads Privacy Policy: Google Ads Privacy Policy

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C. Facebook Pixel

Our website uses Facebook Pixel to track visitor behavior and measure the effectiveness of our Facebook advertisements. This tool helps us understand user interaction and allows us to create targeted advertising campaigns.

• ‍Information Collected: Facebook ID, interaction data, and behaviour on our website.‍
• Purpose: To optimise our advertising strategy, retarget visitors, and track ad performance.‍
• Facebook Pixel Privacy Policy: Facebook Privacy Policy

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4. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience on our website. You can manage your cookie preferences or disable cookies through your browser settings, though this may affect certain functionalities.

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5. Disclosure of Information

We do not sell, trade, or otherwise transfer your personal information to outside parties except in the following situations:

• When necessary to provide our legal services.
• To comply with legal obligations, court orders, or government requests.
• To third-party service providers (such as Google Analytics, Google Ads, and Facebook Pixel), as outlined above.
• With your explicit consent or as otherwise permitted by law.

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6. Security of Information

We take reasonable steps to protect your personal information from unauthorized access, misuse, loss, or disclosure. Our security measures include regular review of data practices, secure storage, and restricted access to personal data.

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7. Data Retention

We retain personal information only for as long as it is necessary for the purpose for which it was collected or as required by law. If your information is no longer needed, we take steps to securely destroy or de-identify it.

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8. Your Rights

Under Australian Privacy Law, you have the right to:

• Access personal information we hold about you.
• Request correction of your personal information.
• Withdraw consent to any direct marketing.
• Lodge a complaint if you believe we have breached privacy laws.

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9. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Updates will be posted on this page, and we encourage you to review this page periodically.

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10. Contact Us

If you have questions or would like more details regarding our privacy practices, please contact:

Email: admin@melbournelawstudio.com.au

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